Poetry Road Intangible Heritage Eternal Tang Charm: A Study on the Practice of Educational Tourism Based on the Tang Poetry Road in Eastern Zhejiang LIU Xu

LIU Xu

Abstract

The Tang Poetry Road in Eastern Zhejiang has always been a core focus and research hotspot in the study of Tang Dynasty literature. Since the official naming by the Tang Dynasty Literature Research Association in the 1990s, relevant research has spanned more than 30 years and achieved fruitful academic results. The exploration and development of study tour programs themed on the cultural IP of the Tang Poetry Road in Eastern Zhejiang can not only enrich students’ extracurricular practice and stimulate their interest in Tang poetry, but also promote the innovative development and creative transformation of existing academic achievements. Moreover, it enables the high-quality development of cultural tourism and intangible cultural heritage, and fully demonstrates cultural awareness and cultural confidence. Based on the geographical distribution and literary poems along the Tang Poetry Road in Eastern Zhejiang, this paper incorporates representative intangible cultural heritages, including Yue Kiln celadon making, rice wine brewing, and Buddhist and Taoist tea culture. From the perspectives of immersive scene creation, activation of intangible heritage craftsmanship and cultural IP innovation, it constructs an integrated “culture + tourism + education” study tour model suitable for students at different educational stages, and explores a long-term inheritance mechanism for intangible cultural heritage along the Tang poetry route

Keywords

The Tang Poetry Road in Eastern ZhejiangCultural tourismIntangible cultural heritageStudy tour

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