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The Influence of Internet Celebrity Economy on Tourism: a Comprehensive Analysis of Development and Challenges

Abstract

This paper examines the impact of the internet celebrity economy on tourism, focusing on the evolution of tourist destination imagery, the integration of digital technologies in cultural tourism, and the challenges faced by cities and rural areas in leveraging the internet celebrity economy for tourism development. The study also explores the transformation of leisure agriculture and eco-tourism at the county level, the promotional role of marathon events in the tourism industry, and the factors influencing domestic tourism revenue in a major city. Additionally, the paper discusses the development of homestay tourism in a rural village, the strategies for boosting rural tourism in a province, and the sustainable development of sports tourism from a coupling theory perspective. The study concludes with a discussion of the economic linkage network structure and cooperation patterns in a red tourism area, as well as the impact of the internet celebrity economy on tourism consumption. The findings of this study offer insights into the opportunities and challenges associated with the internet celebrity economy in the tourism industry and provide recommendations for policy makers and industry stakeholders.

Keywords

Internet celebrity economytourismdestination imagerydigital technology integration

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